It is not latest news, that in our society characterised by franctic rhythms, stress and little time for oneself, people need to allow themselves a break and experiment with what we can call technology of mind, physical activity and body treatment, all able of bringing back inner serenity and balance.

Places that fulfill this desire to relax and indulge oneself are beauty farms, although lately also classical thermal spas have added a wide range of wellness therapies: from massage and esthetical treatments of any kind to classical treatments, all to atttract young public wishing to spend some time, a day or a weekend, in an oasis of peace and wellness.

Can you think that in a course of 2000s, around 28 million of Italians between 18 and 75 years old have spent around 1,500 billion of euro for esthetical and medical traeatments, a number that rises up to 18.5 billion of euro (over 36 thousand billion of old Italian Lire) when taking into consideration gyms, cosmetics and maschines to sculpture one’s body.